Get More From Floors – Get More Durability

Leading industrial flooring manufacturer Flowcrete is putting on a robust show of strength with the development of a marketing campaign that firstly highlights how durability is the foundation of a fit-for-purpose system underfoot for manufacturing environments.

The industrial flooring specialist has drawn on more than 30 years’ wide-ranging experience and flooring expertise to create the ‘Get More From Floors’ campaign, available on an online portal at www.flowcrete.com/getmorefromfloors.

Six subjects will be explored throughout 2011, with the issue of durability kick-starting the launch at www.flowcrete.com/getmorefromfloors/durability

Pulling together content from a variety of sources including video, case studies and technical data, the resource centre brings together a wide-range of information to help manufacturers make informed decisions about their flooring requirements.

Flowcrete has vast experience within the industrial flooring industry - carrying out projects for Blue Chip clients including Bentley Motors, the RAF and BAE Systems - backed up with best in class customer and technical support services.

Alan Dean, Sales Director of Flowcrete UK, said: “When a manufacturer  requires a strong, robust coating for a flooring project, Flowcrete has the expertise to deliver a system able to stand up to heavy-duty traffic movement, bulky machinery and physical attack, through the installation of an industrial flooring system from our toughest flooring range.

“Industrial floors are the part of a manufacturing facility subjected to the most stress and traffic, and if they don’t measure up to the demands placed on them, the implications for reinstatement are costly and disruptive.

“Our systems are engineered to ensure clients get more from their floors, with formulations geared up for specific areas within individual manufacturing environments to maximise longevity and extend the life-cycle of the finish.

“A correctly specified floor, which can withstand all the rigours of manufacturing environments, needs to offer a range of features, which can include oil, chemical and impact resistance, the ability to cope with wheeled and forklift truck traffic – and heavy manufacturing activity.”

Flowcrete UK Ltd has rigorously tested its industrial floor coating systems and selected the strongest materials to offer industrial manufacturing clients hardy, resilient and powerful resin floor surfaces that represent the best in class approach to durability.

The company’s extensive product offering includes the industry-leading Industrial Floorzone concept, unique to Flowcrete UK.

This system delivers the damp-proof membrane and high strength Isocrete floor screed, topped off with a performance resin floor finish – all from a single source and installed by Flowcrete’s approved contractor network.

Flowcrete’s flooring systems also include anti-slip, acrylic and epoxy based floor finishes made-up of durable quartz beads and polyurethane resin floor screeds, as well as polyurethane terrazzo systems that contain tough flint and granite aggregates.

Heavy-duty resin formulations can be applied up to a thickness of 10mm and meet industry guidelines to ensure that they are impervious to the long-term effects of frequent, or even constant physical aggression, and offer the most advanced levels of durability.

Notes to Editors

Flowcrete Group Ltd is a world leader in the manufacture of seamless industrial and commercial flooring with international manufacturing facilities in Europe, the Americas, Asia and Africa.

Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, corrosion protection, self levelling underlayments, underfloor heating and now underfloor acoustic insulation.

Flowcrete’s ambitious and dedicated team is inspired by excellence in people, products and service as well as continual innovation and sustainable growth. Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.

For further information please contact marketing@flowcrete.com

Or visit us on the web at www.flowcrete.com